Start, Nourish & Grow

The holistic guide to beginning and building your beautiful business.

  • Are you ready to turn your burning idea into a passion-inspired business?

  • Do you want to set up and grow a product or service-based business but you don’t know where to start?

  • Are you ready to transition from your 9 to 5 and pursue what truly lights you up?

  • Do you want to share your unique gifts with the world AND make money from doing so?

  • Do you have a minimum budget but want a step-by-step business start-up guide with quality content in a clear, engaging and supportive way?

Join millions of other women

world-wide who are pursuing their

passion and building a

successful business from it!

So many women have resisted the calling to follow what truly lights them up and begin their own business due to things like time restraints, little funding to invest in professional business services or simply not knowing where to start.

Now, thanks to this self-guided course, you can kick-start your business at your own pace with all the essentials you need to build and grow your idea into a flourishing entreprise!



Getting Clear On Your Intention
Identifying The Demand For Your Offering
Your Point Of Difference
Connecting With Your Target Audience

Business Essentials Checklist
Setting Up Your Platforms
Business Brand Design
Overcoming Fear

Planning For Success
Goal Setting

Your Marketing Strategy & Plan
Your Sales Funnel
Social Media

Self-Care Plan
Routine & Ritual
Stress Management

"What will I get from the

Start, Nourish & Grow business course,"

you ask?

Guided Activities

Step-by-step instructions, checklists, goal setting and planning tools to help you find the solutions to reach your beautiful biz and life objectives.

Self-Care Strategies

Our self-care plan and self-nurturing practices help to ensure you place your mental, physical and emotional wellbeing as a priority within your daily routine.

All the Essentials

Everything you need to start and grow your business baby with confidence and clarity, from intention setting right though to maintaining momentum.

Templates and Resources

From business and marketing plan templates, to guided meditations and visualisations, we take a holistic approach to supporting you and your biz.

Branding and Marketing

We help you identify the demand for your offering, your ideal customers, your brand’s look and feel, and strategies to effectively market to the right people.

Mindset and Motivation

Inspirational tools to overcome fear, identify your strengths, keep you focused, tap into your intuition, and become more aligned with your purpose.



Why is this course different?

In this complete step-by-step guide to setting up, marketing and sustaining your business, you’ll be nurtured in a holistic way to begin and build a business specifically around your passion. Intentionally created for big-hearted creative, entrepreneurial and spirited chicks on a tight budget, we’ve included everything needed to take an idea from inception to marketplace and beyond.

Why did we create this course?

Following the success of our hugely popular inspirational event series Pursue Your Passion, Start, Nourish and Grow is the ideal pathway for aspiring business babes wanting to make a real difference in the world by turning their passions into real businesses.

What others are saying about our Business Services

"From the first conversation I had with The Holistic Project, they 'got me'. They understood what I was all about, where I was coming from and where I wanted to go. Then they took my brand to the next level, completely exceeding all expectations.

Kristal and Helena are both extremely professional and warm. They supported me throughout the entire process of re-branding and growing my business. I can't recommend them highly enough."

- Dr Mahdi Mason

"Helena and Kristal have been amazing in helping through every step of the way. From start-up business advice, to my branding, building my website for me, not to mention the amazing ongoing support.

Their dedication to help others pursue their passion is truly inspiring and their professionalism and knowledge in everything they do is unreal!"

- Sarah Fitton, Lux Coastal


Your Instructors

Helena Duncan & Kristal Brown
Helena Duncan & Kristal Brown
Hi there!

We are Helena & Kristal - founders of The Holistic Project and the team behind the Pursue Your Passion inspirational event series and online courses. We are both passionate about empowering and assisting other big-dreaming babes to pursue their creative and entrepreneurial aspirations.

We’ve more than 25 years’ combined experience in management and creative roles, as well as have gleaned years’ worth of hands-on experience from running our own businesses.

Whether it’s a long-held vision and a limiting belief that’s held you back, or a new direction you'd like to take and a lack of know-how where to go next, we provide the inspiration, tools and ongoing support to get you and keep you firmly on track to pursuing what lights you up. How we know this? Because we are JUST like you! We believe that everyone deserves the opportunity to access the guidance to honour their business idea and bring it to life in service and on purpose.

We’re here to support and inspire you 100% of the way!

Course Curriculum

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How will the course content be delivered?
The course content is delivered as text-based pdf lessons on the Teachable platform. You will have access to audio introductions, interactive PDF worksheets, guided meditations, and business, marketing and social media plan templates, among many more.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.
My question isn't listed.
If you don't see your question listed, feel free to email us at [email protected] and we’ll get back to you!

Here's the thing:

No one can pursue your passion for you. No one knows you like you know yourself. No one can connect with your heart’s deepest desires like you can. And no one possesses the unique gifts that only you have to offer the world. Because you are you, 90 per cent of the work has already been done. We’re here to help you with the other 10 per cent. We genuinely want to help you create a business and life that works for you. You get to learn from our unique experience and benefit from our innate abilities.

We don’t just help you launch your biz and wave goodbye at the checkout. Our unique point of difference is that we are here to stay, baby! Beyond your business set up, some other highlights of our intentionally created and stunningly designed course include:

  • A clear strategy for setting and achieving goals

  • A clear understanding of the principles of motivation and mindset

  • Inspirational quotes to print out and pin in your workspace

  • A simple technique and guided meditation for visualisation and manifestation

  • Cost-effective and free ways to market your biz

  • Effective strategies to balance business and family life

  • Steps to creating a successful sales funnel

  • A step-by-step guide to successful collaborations, and so much more.

We’ve worked with some of Australia’s most successful brands, thought leaders and entrepreneurs, which has helped us develop the content and thought processes around the delivery of this empowering course. Today, we give you permission to stop trying so hard to find all the answers; the search ends here. Allow us to support your big business vision. Give yourself permission to finally pursue your passion.

Get started now!